META: Long time ago, I decided to not get in flamewars anymore, i.e. 1:1 stupid arguments that weren't going to convince anyone. Now there are 1:million account that post inflammatory stuff precisely because it will kick off a million little 1:million flame wars.
I can prevent 1:1 flamewars-I don't have to reply
! but the ecosystem has to prevent the 1:million flamewars & instead, that registers as engagement. So the algo is going to push that content to you same as if you told the machine that you love nothing more than pointless arguing♡ 0 ↻ 0Y'all think you're speaking truth to power, you're feeding the algorithm, and you're playing "someone is wrong on the internet & I'm going to be the one to set them straight" except with larger numbers of people involved.
♡ 1 ↻ 0"But Matt, *someone is wrong on the internet!!*" And the algo writes that person a check when the engagement reaches a threshold level. Piss off one person & it is a fight. Piss off 50,000 and youtube will pay for your mortgage this month.
♡ 0 ↻ 1"But Matt, what he said is morally reprehensible! I'm a criminal if I don't reply!" And I say we are collectively criminals for participating in writing that check. Engagement is money, and we're dishing it out.
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