MoviePass is selling money at a discount & attempting to make up the difference by selling info about who purchased what. This is a crazy business model.
https://www.nytimes.com/2017/12/27/business/media/moviepass-theaters-tickets.html?hp&action=click&pgtype=Homepage&clickSource=story-heading&module=second-column-region®ion=top-news&WT.nav=top-news&_r=0
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December 28, 2017